Case Studies

Producer Profiles and Testimonials
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What Our Producers Say
Turning Satellite Data Into Smarter Grazing Decisions: Cibo Labs at Clear Creek by Elders

Apr 1, 2026

Thanks to Elders for sharing this amazing case study on the AFM and PastureKey with Cibo Labs. Bottom Line Satellite data, when combined with local knowledge, helps turn farm data...
4 min read
Producer Profile - Lauren Schelberg

Apr 1, 2026

"I think having access to the satellite mapping gives us a lot more confidence in our decisions. You’re less likely to get caught out if you’re just relying solely on visual...
3 min read
Producer Profile - John Syme

Apr 1, 2026

“It’s like having a new manager on the property who can see across every paddock, every week, without leaving the office.” - John Syme, Noogilla Cattle Company, Dunkeld QLD...
3 min read
Producer Profile - Darryn Browne

Apr 1, 2026

“AFM has transformed how I manage pasture. What used to take 50 days a year now takes five.” - Darryn Browne, Browne Livestock, Mogumber WA Background & Challenge Beef cattle...
2 min read
Producer Profile - Matt & Kerri Kenny

Apr 1, 2026

“If we didn’t know the frost had been through, we wouldn’t have put the lick out.” - Matt & Kerri Kenny The Challenge This Central Queensland family business manages more than...
2 min read
Producer Profile - Jack Groat

Mar 17, 2026

“It just makes decision-making a lot more accurate. You can be proactive instead of reacting when you’ve already run out of grass.” – Jack Groat, Lorraine Station When Jack and...
1 min read
Producer Profile – John Chappell

Aug 27, 2025

"The AFM supported my paddock observations and helped me confidently adjust feeding strategies earlier, improving decision accuracy and efficiency across our livestock operation."...
1 min read
Producer Profile - Robert, Melanie, Adam & Chloe Leather

Aug 27, 2025

'The AFM helps us plan grazing remotely, meet reef regulations, and support sustainable production—while providing credible data to strengthen access to premium markets' The...
4 min read
Producer Profile – Dr Jillian Kelly

Aug 27, 2025

'The AFM has become an essential tool in my consulting work and livestock management—helping me make informed decisions around feed budgeting, drought preparation, and stock...
2 min read
Producer Profile - Peter & Jennifer Ipenkendez

Jul 31, 2025

'The AFM provides timely, objective data that supports our grazing and conservation planning, helping us make confident, informed decisions' Producer Profile Name: Peter and...